Keith Binley

Keith is a data technology executive, currently Group CEO at Percayso — a data enrichment platform serving the UK insurance industry. With decades of experience across fintech, insurtech, and sport tech, he brings deep domain expertise and a builder's mindset to everything he does.

JDV Ventures — Joie De Vivre— is the vehicle for Keith's portfolio of technology companies and advisory work. The lab operates on a simple principle: find industries where consumers are confused, overcharged, or underserved, then build technology that fixes it.

The approach is methodical: identify a real problem, validate it, build a minimum viable product, test with real users, iterate, and deploy. No vanity metrics, no fundraising theatre. Products that work for the people who use them.

Keith also maintains the Bomber Command Memorial Register — a heritage project cataloguing WW2 crash sites and memorials across the UK. Not everything worth building has a revenue model.